Passionate about Flavour
My first introduction to flavour was as a 15 year old high school student. I remember walking into the small lab with my father’s permission, (today part of our bigger labs), opening the sample cupboard picking a bottle off the shelf and smelling the wonderful aroma that it had to offer.
How those little bottles of delightful aromas stayed with me and today it is part of my daily life. It has become part of a bigger interest and passion for the Food and Beverage Industry.
I remember my father and uncle working in the then farm shed, with jeans and plastic bags over their clothes. No FSSC, audits or health and safety rules.
The year was 1997, staff complimented 3 and equipment sponsored by a wonderful family friend. Those days was defined by the forming of new alliances and relationships, when gentlemen’s agreements was a simple handshake which was enough.
Good honest business built on relationships and values, is still the building blocks of our business today 21 years down the line. We are also proud of the fact that we are a family owned business, our staff forms part of this family.
At Fruition we believe that change is essential and a brilliant way to evolve and keep up with the times but retain the good. In the past 21 years many things have changed at Fruition, but mostly plans and hard work has come to Fruition. Among which we have made a full circle from starting out on the family farm in 1997, moving to different premises and moving back to our roots on the family farm in 2011. We strive in keeping business principles uncomplicated, honest and humble.
We are glad to mention that our ‘extended’ family (staff) has grown to almost 24, and as a company we have grown from a small flavour ingredient supplier to a to be reckoned with supplier of various flavours, raw materials, product developer and we now even have an exclusive bottling line all accredited with a FCCS certificate.
We would love to show you our premises and have you experience our passion and family environment, we therefore extend a warm welcome to visit us on our farm in Wellington. We will even treat you to a specialized coffee at our Villamar Coffee Shop & Roastery or even a lunch at our gourmet Villamar Restaurant.
May all your dreams come to Fruition
A flavour is the substance which may be a single chemical entity or a blend of chemicals of natural synthetic origin while primary purpose is to provide all or part of the particle flavour or effect to any food or other product taken into the mouth.
Concentrates and purees/pulps are made from left over fruit or fruit that cannot be sold on the fresh market. They are intermediate products which are used for industrial use. Fruit has natural sugar levels, which differ between varieties/species.
An emulsion is a liquid dispersed in another liquid which is usually immiscible (usually incapable of being mixed). Emulsions are often used to give cloud to a beverage, but they can also be a cheap and effective way of delivering flavour where cloud is not an issue, for example in dairy products. Typically, a flavour emulsion contains water, essential oils, stabilisers and emulsifiers.
Client specific products are custom made per client. This can be to protect the client’s intellectual property when it is sent to a contract packer or to keep the product consistent. CSP is also a direct result of our product development service. This product can contain all the various raw materials we supply in a format that is easy to dilute for final packaging.