Family members working at Fruition
From the left to the right:
Nico van der Merwe, Jacques Groenewald, Carlize Groenewald, Carlo Marra and Lucar Marra
Fruition was founded in 1996 by Carlo Marra, and business commenced during 1997 mainly as a trading company.
This soon changed when Fruition became the agency for a well-known flavour company.
When Fruition became more than just an agency and wanted to produce rather than just trade both companies went their separate ways.
Fruition diversified and started producing flavours and emulsions.
Production was run from a smallish rented premises in the then new Wellington Industrial Park.
We became a PTY in 2007, and since then we have grown, diversified and expanded to more than just a company that sells flavours and emulsions.
When this premises limited certain production processes we moved next door to a bigger factory space, this only lasted 2 years and again we were limited, but this time with regards to a Food Safety Certification.
It was then decided that we would return to our roots on the family farm and renovate the original farm pack house into a suitable factory space, very fitting since Fruition originally started trading from the very same building.
During 2011 we moved into our partly new and partly renovated factory, we were very proud and still is today.
We made a full circle back to our roots and we will always remember the hard work we come from and we will keep building on that, bringing projects to fruition . . .